Plymouth Argyle fans returning from the club’s FA Cup tie against Liverpool on Sunday 8 January were given free bottles of Budweiser beer with help from transport and logistics specialist Downton.
Budweiser is one of the FA Cup’s sponsors and had promised it would give free beer to the fans of the team who, against all odds, beat tough competitors or put up the biggest fight in the third round. Plymouth Argyle managed to hold seven-time winners Liverpool to a nil-nil draw in what was widely considered the performance of the weekend. The brewer duly ensured the club’s fans had another reason to celebrate the result and the impending replay.
Downton, which manages transport and logistics for Budweiser’s parent AB InBev in the UK, ensured a full 26-pallet load of beer was at the Devon club’s Home Park stadium when fans’ coaches arrived back from the 580-mile round-trip to Anfield. Driver Gary Barnes collected the load from the Budweiser brewery in Magor, South Wales and travelled to Plymouth to wait on standby near the stadium until the end of the game. Once authorised, he delivered the beer to Home Park in time for the arrival of the coaches so that it could be given out until midnight. Former Liverpool goalkeeper David James dropped in during the evening to help hand out the beer.
A second full-load trailer was prepared for delivery to fans at other clubs in the event of a “giant-killing” result. As no shocks or surprises arose in the other ties this was not required.
Andrew Downton, MD of CM Downton, said: “The was a great result for Plymouth Argyle which deserved a celebration. We were honoured to support a major client with its sponsorship of the world-famous FA Cup. It demonstrates how our approach offers our clients flexible and adaptable solutions to their unique requirements.”